Locarta

Locarta’s goal is to make the physical world as measurable as the online world. To achieve this Locarta measures and analyses where people go in the real world, through Germany’s biggest panel of smartphone users. The usage of industry-leading statistical models to predict the probability of a visit based on many factors and active panel skew correction ensure accurate results.

Locarta’s location-driven insights show retailers, publishers, and ad agencies how people behave in the real world.